February 14, 2025

Media Theory

There are many media theories to incorporate in my entry, but the one that speaks out to me the most and seems to be best fitting is the, Uses and Gratification Theory. There are 5 steps 1) the psychological needs that help shape 2) why people use the media and that motivate the people 3) engage in media use behavior 4) derive gratifications 5) fulfill those intrinsic, needs within the confines of a particular socio-cultural environment.

To use this theory in my entry I would focus on how the audience engages with the characters journey to fulfill their own needs. An example is the main characters reflection on her memories from high school can help viewers understand her struggles and achievements. The viewer can see parts of themselves in story with can make it relatable and comforting.

The plot also shows moments of friendship and challenges which can help the audience feel a sense of connection with their own social group relating to the character. 

Sources:

https://www.researchgate.net/profile/Carolyn-Lin/publication/325673264_Uses_and_GratificationsAudience_uses_and_gratifications_for_mass_media_A_theoretical_perspective/links/5b1cc2f145851587f29e5dd8/Uses-and-GratificationsAudience-uses-and-gratifications-for-mass-media-A-theoretical-perspective.pdf